Fagerstrøm, Asle; Eriksson, Niklas; Khamtanet, Sirinna; Jitkuekul, Premruedee; Sigurdsson, Valdimar; Larsen, Nils Magne (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-06-25)
This paper explores the impact of health communication using
smartphones and the outcome of healthier purchases when
young Thai consumers shop for groceries. A conjoint experiment was arranged whereby participants (n ¼ 214) purchased
grocery using information conveyed via quick response (QR)
codes. Results show that a healthy food label, and a good
consumer rating on the food’s health, evoked ...